Our Process

Here's a breakdown of what you can expect when you work with Hook & Reel to tackle your branding. If you're looking to refresh your current branding, the process will still be similar, just on a shorter timeline. 



Consultation: Getting to know you and your goals, reviewing your business plan, completing questionnaires, Pinteresting.

Tacklebox: I send you a customized binder with a detailed schedule of the identity building process, summary of your goals from the consultation, a few business tool suggestions, and a welcome gift.

Inspiration: Pinterest board of color palette, fonts, and overall corporate identity and branding direction.

Logo Concepts: I build 5-8 logo concepts informed by our initial consultation. Digital mock-ups prepared if applicable.



Regroup and Rework: We will discuss which logo concepts you like the best. Up to three revisions can be made to find your perfect logo.

Rounding Out: A secondary logo, submark, patterns, and graphic elements will be built based upon your final logo.

Correspondence Design: Design of business card, letterhead + business envelope, and three additional specialty items (i.e. name tags, labels, cards, embosser, wax seal, mailer, etc.) Printing costs separate.

Brand Guide: Guidelines for how to use and maintain your corporate identity (fonts, graphic & web elements, patterns, sub marks, logos, and prints).



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