Website Packages

Hook & Reel develops websites with your end-user at the forefront of our minds. You may see the term "UI/UX Design" sprinkled throughout our website services and that's just a geek way of saying we do intentional and comprehensive website design by focusing on the User Interface (UI) and User Experience (UX) when you hire us to handle your website.


User Interface (UI) Design focuses on anticipating what your user might need to do on your site and ensuring that the interface has elements that help them do it in a way that is easy to access, easy to understand, and easy to use.

User Experience (UX) Design focuses on having a deep understanding of users, what they need, what they value, and what their abilities and limitations are, combined with the business goals and objectives of the client managing the project (you!). UX Design ties in closely with your branding, as it improves the quality of your user's interaction with, and perception of, your product and any related services. It ensures that users find value in what you are providing to them.

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Management Plans

After we complete our work with your website design and set it free into the wild, even the most basic website needs to be periodically maintained and managed. It's up to you whether you'd like to take these duties upon yourself, or if you'd like to have Hook & Reel handle the hassle!

"keep it fresh" plan

Ideal for basic business websites.

The "New Year" Update

  • Website copyright year.
  • Annual check-up on forms, buttons, plug-ins functionality.
  • Check-in with client: concerns, questions, or custom updates.

Content management and maintenance per request.

"the works" plan

Ideal for business websites with foreseeable regular management. 

The "New Year" Update.

Monthly content management of events, menu, services, etc.

Monthly design management for events, menu, services, etc.

Scheduled maintenance, or per-request


"E-shop" plan

Ideal for clients with online stores. Services include:

The "New Year" Update

Graphic Design / Photography

  • Product imagery
  • Website homepage banners
  • Promo ads on third party sites

Online inventory management for regular, seasonal, and new or discontinued products.