You’ve found a Michigan branding and marketing agency with off-season solutions for lake town businesses.


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Identity + Branding

Let’s talk about your industry, customer, and business goals. Then we’ll build a strong and authentic brand that “your people” will trust for the long haul.

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UI/UX Design + Dev

Watch your branding come to life on an interactive, responsive, and versatile website crafted with your customer's experience in mind to earn their trust before they even meet you.


Marketing Strategy

You know you need to market your business, but where do you start? Consult one-on-one with a marketing strategist in a series of discovery sessions to build the best marketing plan for your business.


A new business incubator sets an example.


Entrepreneurs, long-time business owners, and folks just putting their ideas in motion now have a co-working space in Northern Michigan. Not only does the space provide a long list of resources, but it has exemplified the importance of investing in your brand.

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An innovative solution captured in an icon.


Frustration with the lack of efficient, sanitary storage for folding walkers was the inspiration that led a rehabilitation technician to develop the patented Werth Folding Walker Storage System. They entrusted their identity development to Hook & Reel.

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A fresh face for a family-owned agency.


As this insurance agency shifted hands from father to son, this agency took the opportunity to reevaluate the company's vision and bring their branding up to speed. 


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A certified home inspector goes freelance.


His extensive experience in the construction industry paved the way to his own gig of home inspecting. Hook & Reel added a few more tools to his work belt.


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This young nonprofit "hearts" Northern Michigan.


Being the organization behind the annual Heart of Michigan Beer & Wine Festival and the young guns behind an up-and-coming networking event called B.B.R.A.G. (Beverages and Business Relationships After the Grind), this 501c(3) has branded their ambitions with an icon that exemplifies its dedication to the heart of Northern Michigan.

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